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Andrew Cussons
30 Rosewood Crescent
North Yorkshire, HG1 4NL
United Kingdom
  07801 612889
  01423 900950
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A Leader with Courage Encourages his team.

In today’s competitive environment, you need courage to build a business and earn handsome profits.

Throughout the ages, people have searched for an exact list of ingredients that constitute great leadership. Great leaders are said to demonstrate bold but reasoned judgment, spirited but calculated risk-taking and an assertive but reflective disposition!

Complicating matters is the expectations and needs of those being led. Followers want leaders who make decisions decisively but inclusively, interpret situations with rational and emotional intelligence and exude confidence and humility.

“Crikey, where do I start?” I hear you ask. I believe you start with one virtue, courage.

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Todays recommendation.

I had the great fortune to go to Atlanta in 2015 for some training with the Worlds Number One Executive Coach, Marshall Goldsmith.

Watch this short entertaining Video Review of his great book, “What got you here won’t get you there!”


It’s my passion to help business owners and their teams to grow and succeed, take advantage of my free offer, register here for a free coaching session.


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The Trouble with Cashflow

“Too often, we allow the failures of the past to dictate the budget of the future.”

Cash-flow is one of the biggest challenges in any business, and when that isn’t going well it causes major stress and anxiety.

However, problems with cash-flow are purely a symptom within a business – and it’s wise to consider the causes. Often, one of the major causes is the lack of budgeting – or just poor budgeting.

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A New Year’s Workout for your Business


With the New Year upon us and your first week back in the hot seat over, you have probably made a New Year’s resolution to drink less, read more, eat more healthily or get fit and lose weight! While most resolutions this time of year revolve around these sort of things like hitting the gym more often, they can also be made for improving your business.

Why not put your Business in the Gym?

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The Key to Great

“Wouldn’t it be fantastic not to have to find new business and it walk straight through the door to you!”

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Assertiveness & Self-confidence

Building self-confidence and assertiveness is probably a lot easier than you think. ‘Non-assertive’ people (in other words ‘normal people’) do not generally want to transform into being excessively dominant people. When most people talk about wanting to be more assertive, what they usually really mean is:

  • How can I become more able to resist the pressure and dominance of excessively dominant people?’
  • ‘How can I stand up to bullies (or one bully in particular)?’
  • And also, ‘How can I exert a little more control in situations that are important to me’

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Why People Struggle To Make Decisions

In my coaching journey this week I have come across a number of situations in which both myself and several clients had to make ”big” decisions. It is noticeable how different ”DISC” styles make decisions, eg. ”D”’s find decision making easy, whereas ”C” personalities like to analyse the situation first… I’ve done some research and have found….

The etymology of the English word “decide.” The Latin word “caedere” is where the word decide got its start. It means to “cut off” or “to kill.”

”Caedere” is also the etymological root for the English word “homicide.” When we make a decision we are “killing” our options. We are cutting off the chance to remain open, so to speak. We are choosing to decide and this feels like a loss. Remember, we are hard wired for “loss aversion” more than we are for anything. This goes way, way back and isn’t going away, ever.

Dan Ariely, author of a really useful book: ”Predictably Irrational,” drives this home with clarity. “Closing a door on an option is experienced as a loss, and people are willing to pay a price to avoid the emotion of a loss.” this is why so few people achieve their goals and have that discipline. Their untrained brain is tricking them into thinking that, by not finishing, they are keeping their options open. The truth is something else. By NOT deciding we are choosing to remain where we are. We are marrying the status quo. We are closing off the chance for growth because we are afraid to move. This “no decision” is actually a death nail that leads to the worst kind of death…A slow one.

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“Going The Extra Mile” – Napoleon Hill’s Reflection on Success

I came across this article this week when preparing for a seminar. It’s a great reminder and timeless. Take time to go the extra mile:


Napoleon Hill spent most of his life studying the most successful entrepreneurs in American history. He analysed men like Ford, Edison and Carnegie at length. He concluded that success followed predictable and distinct patterns of behaviour. He suggested that all men and women have similar options open to them. He argued that great success and achievement were available to any and all who would choose to follow certain requirements which he spelled out in his many books.

Mr Hill was the architect of the philosophy of success. He was a pioneer and an original thinker. Many books and articles have copied his ideas, but he remains the master. Of all the great human accomplishments in the 20th century, the judgement of history will inevitably rank the commentaries of Napoleon Hill among them.

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Think and Grow Rich – Napoleon Hill

It’s amazing to think that this book was written in the 1930’s it still has amazing resonance. At a seminar last week, one of the delegates said this book saved her from bankruptcy and helped her turn her life around and is now building a large and growing business. I hope these help you too:

  1. Vision and Mission –Define it and be clear, the key factor here. is to ensure Vision is backed up with the emotion of DESIRE – that is, if the Desire is to have £ then the amount must be specified or the Desire turns into a wish He also recommended that once the goal is achieved, be clear whet service or good will be rendered in turn for the achieving of the goal.
  2. Faith– Based on a self-confidence that borders on religion. Even if a ”failure” occurs, Carnegie suggested that every failure contains within it the seed of an equivalent advantage. He goes on to suggest that every ”successful ” person is in proportion to their mastery of failures.
  3. Auto-suggestion:In the form of affirmations and visualization. These techniques support the key principles of DESIRE and FAITH. Hill also encourages the visualizing of the good or service you will render in return
  4. Specialized Knowledge:Acquire the knowledge required to fill a NICHE.This includes surrounding yourself with specialists
  5. Imagination:Anything a man can conceive, he can achieve. He suggested 2 parts:

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“The Richest Man In Babylon” – Wealth Tips That Stand The Test Of Time

Do you ever feel you are working, working, working, year after year and not actually getting anywhere financially ? Well ask your self the question …How well do I understand the laws that govern the building of wealth ?

I am in the business of ”world abundance through business re-education”. It’s all to easy to get bogged down in the detail of day-day business and have no awareness of the universal laws that govern wealth creation. Our behaviour may, unbeknown to us, actually be working against these laws.

The ”I , Me, Now” society we live in is in reality a deception and in reality leaves many many people in financial bondage in UK . The following is my brief summary of the book : ”The Richest Man in Babylon” by George Clason. Based on wisdom which was true 2,000 years ago and is still true today.

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